Yuba's fashion journal

Heritage, shape, and the details that change a look.

Explore Yuba's published notes on layering, silhouettes, materials, bows, bags, and recurring fashion ideas.

Begin with the wet look
Yuba's Boutique floral fashion header
A different approach to traditional fashion.
01 Heritage02 Texture03 Silhouette04 Expression

The published collection

Seven notes on getting dressed

Illustrated atelier board showing a floral 1910s gown, tailored walking suit, shirtwaist and skirt, three-piece suit, hat, boot, buttons, and textile swatches in terracotta and cream.

Style journal

1910s Fashion

Fashion in the 1910s changed noticeably between the decorative years before the First World War and the more practical years shaped by wartime…

Illustrated atelier board showing a draped 1910s gown, a belted walking suit, and a dark three-piece lounge suit among terracotta textile swatches, embroidery, a broad-brim hat, and a lace-up boot.

Style journal

1910s Fashion Trends

Fashion in the 1910s changed from the curved, highly structured look of the previous decade to straighter and more practical clothing. The change was…

Terracotta atelier collage showing an 1850s dome-skirt dress form, cage crinoline, frock coat, waistcoat, pattern pieces, ribbon, lace, and textile swatches.

Style journal

1850s Fashion

Fashion in the 1850s combined carefully fitted upper garments with strong contrasts in shape. Women’s skirts widened into rounded domes, while men’s…

Illustrated 1930s terracotta day dress, blush draped evening gown, and dark clay trouser suit on textured cream paper with floral swatches, gloves, and a clasp handbag.

Style journal

1930s Fashion

1930s fashion is recognised for natural waistlines, longer skirts, fluid evening dresses and increasingly defined shoulders. These features marked a…

Terracotta paper coat with a flowing petal-pink scarf, oversized quotation marks, fabric swatches and botanical prints on cream textured paper.

Style journal

Fashion Quotes

Fashion quotes have a particular kind of appeal. A good line can make clothing feel larger than the garment itself: a jacket becomes a point of view, a…

Editorial indexes

Follow a detail across the journal.

Note 01Building an Outfit with Layers and AccessoriesNote 02Reading Recurring Fashion Details